POP-UPs
Arby's &
The Chain
Arby’s and The Chain joined forces to create “The House of Italian Beef,” a unique NYC pop-up celebrating bold sandwich culture. It was a limited-time event that blended fast-food heritage with creative culinary storytelling.
Studio 525, New York / 2025
Taylor Swift
“The Life of a Showgirl” pop-up invited fans to step into the dazzling world of Taylor Swift through a unique Spotify experience in New York City. Guests explored curated rooms filled with storytelling elements and interactive moments inspired by her album.
High Line Nine, New York / 2025
Stranger Things
The Microsoft x Stranger Things Flight Simulator experience brought the supernatural world of Hawkins into the skies. It was a memorable blend of gaming technology and pop culture storytelling.
677 5th Avenue, New York / 2026
PINKMAS
Pinkmas at The Edge turned one of New York City’s most famous observation decks into a pink-themed holiday destination. The observation deck featured pink trees, festive ornaments, and bright seasonal décor throughout the space.
The Edge, Hudson Yards, New York / 2025